Built to Love‎

By Boatwright Peter; Cagan Jonathan  

ISBN:9781605096995

Berrett Koehler‎(2010)‎

Access to resources Favorite 14.180453

By Kamakura Wagner   Basuroy Suman   Boatwright Peter   in Quantitative Marketing and Economics

ISSN:1570-7156|4|2|119-141

Springer Publishing Company ‎(2006)‎

Access to resources Favorite 10.63534

By Boatwright Peter   Dhar Sanjay   Rossi Peter   in Quantitative Marketing and Economics

ISSN:1570-7156|2|2|169-190

Springer Publishing Company ‎(2004)‎

Access to resources Favorite 10.63534

By Lu Jiang   Kadane Joseph B.   Boatwright Peter   in Journal of Product and Brand Management

ISSN:1061-0421|17|5|317-326

Emerald Group Publishing Ltd‎(2008)‎

Access to resources Favorite 9.748965

By Boatwright Peter   Cagan Jonathan   Kapur Dee   Saltiel Al   in Journal of Product and Brand Management

ISSN:1061-0421|18|1|38-49

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 8.862783

By Seetharaman P.   Chib Siddhartha   Ainslie Andrew   Boatwright Peter   Chan Tat   Gupta Sachin   Mehta Nitin   Rao Vithala   Strijnev Andrei   in Marketing Letters

ISSN:0923-0645|16|3-4|239-254

Springer Publishing Company ‎(2005)‎

Access to resources Favorite 6.203948