By Perry Monica   Bodkin Charles   in Corporate Communications: An International Journal

ISSN:1356-3289|5|2|87-97

Emerald Group Publishing Ltd‎(2000)‎

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By Bodkin Charles   Miaoulis George   in International Journal of Pharmaceutical and Healthcare Marketing

ISSN:1750-6123|1|1|27-42

Emerald Group Publishing Ltd‎(2007)‎

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By Amato Christie   Bodkin Charles D.   Peters Cara   in International Journal of Sport Management and Marketing

ISSN:1475-8962|8|1-2|5-20

Inderscience Publishers‎(2010)‎

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By Bodkin Charles D.   Lord J. Dennis   in The International Review of Retail, Distribution and Consumer Research

ISSN:1466-4402|7|2|93-108

Routledge Ltd‎(1997)‎

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