By Borin Norm   in International Journal of Sustainable Strategic Management

ISSN:1753-3600|3|4|294-313

Inderscience Publishers‎(2012)‎

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By Borin Norm   Cerf Douglas C.   Krishnan R.   in Journal of Consumer Marketing

ISSN:0736-3761|28|1|76-86

Emerald Group Publishing Ltd‎(2011)‎

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By Borin Norm   Lindsey-Mullikin Joan   Krishnan R.   in Journal of Product and Brand Management

ISSN:1061-0421|22|2|118-128

Emerald Group Publishing Ltd‎(2013)‎

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