By Fellenz Martin R.   Brady Mairead   in International Journal of Technology Marketing

ISSN:1741-878X|3|1|39-55

Inderscience Publishers‎(2008)‎

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By Brady Mairead   Saren Michael   Tzokas Nikolaos   in Management Decision

ISSN:0025-1747|37|10|758-767

Emerald Group Publishing Ltd‎(1999)‎

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By Brady Mairead   Saren Michael   Tzokas Nikolaos   in Journal of Marketing Management

ISSN:0267-257X|18|5-6|555-577

Routledge Ltd‎(2002)‎

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