By Brennan Ian   Babin Laurie A.   in Journal of Promotion Management

ISSN:1049-6491|10|1-2|185-202

Haworth Press‎(2004)‎

Access to resources Favorite 11.639504

By Dubas Khalid M   Brennan Ian   in Marketing Intelligence & Planning

ISSN:0263-4503|20|4|223-228

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 10.863628