By Silva-Risso Jorge M   Bucklin Randolph E   in Journal of Product and Brand Management

ISSN:1061-0421|13|6|442-452

Emerald Group Publishing Ltd‎(2004)‎

Access to resources Favorite 11.627562

By Steckel Joel   Winer Russell   Bucklin Randolph   Dellaert Benedict   Drèze Xavier   Häubl Gerald   Jap Sandy   Little John   Meyvis Tom   Montgomery Alan   Rangaswamy Arvind   in Marketing Letters

ISSN:0923-0645|16|3-4|309-320

Springer Publishing Company ‎(2005)‎

Access to resources Favorite 6.342306