By Budeva Desislava   in Management Research Review

ISSN:2040-8269|33|5|423-436

Emerald Group Publishing Ltd‎(2010)‎

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By Budeva Desislava G.   Mullen Michael R.   in European Journal of Marketing

ISSN:0309-0566|48|7-8|1209-1238

Emerald Group Publishing Ltd‎(2014)‎

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