By Bunn Michele D   Savage Grant T   Holloway Betsy B   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|17|2-3|181-203

Emerald Group Publishing Ltd‎(2002)‎

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By Park Jeong Eun   Bunn Michele D.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|18|3|237-257

Emerald Group Publishing Ltd‎(2003)‎

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By Bunn Michele D.   Azmi Faiza   Puentes Manuel   in International Journal of Technology Marketing

ISSN:1741-878X|4|2-3|129-148

Inderscience Publishers‎(2009)‎

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