By Kanitz Christopher   Burmann Christoph   in The Marketing Review

ISSN:1469-347X|12|3|309-326

Westburn Publishers Ltd‎(2012)‎

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By Schallehn Mike   Burmann Christoph   Riley Nicola   in Journal of Product and Brand Management

ISSN:1061-0421|23|3|192-199

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 12.499706