By Callow Michael A.   Lerman Dawn B.   in Journal of Product and Brand Management

ISSN:1061-0421|12|5|307-321

Emerald Group Publishing Ltd‎(2003)‎

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By Callow Michael   Schiffman Leon G   in European Journal of Marketing

ISSN:0309-0566|38|9-10|1113-1128

Emerald Group Publishing Ltd‎(2004)‎

Access to resources Favorite 2.4057128

By Callow Michael   Gibran Mcdonald C.   in Journal of Marketing Communications

ISSN:1466-4445|11|4|283-295

Routledge Ltd‎(2005)‎

Access to resources Favorite 2.4057128