By Cann Cynthia W   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|13|4-5|393-405

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 17.58248

By Cann Cynthia W.   George Marie A.   in Journal of Marketing for Higher Education

ISSN:0884-1241|13|1-2|1-15

Routledge Ltd‎(2004)‎

Access to resources Favorite 3.6601744