By Carbonell Pilar   in Marketing Letters

ISSN:0923-0645|15|2-3|81-97

Springer Publishing Company ‎(2004)‎

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By Carbonell Pilar   Escudero Ana Isabel Rodriguez   in European Journal of Marketing

ISSN:0309-0566|49|3-4|278-301

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 11.108414

By Carbonell Pilar   Escudero Ana I. Rodríguez   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|25|7|501-513

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 10.182739

By Carbonell Pilar   Rodriguez-Escudero Ana I.   in International Journal of Product Development

ISSN:1477-9056|13|4|298-315

Inderscience Publishers‎(2011)‎

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By Carbonell Pilar   Rodriguez-Escudero Ana I.   Pujari Devashish   in Journal of Services Marketing

ISSN:0887-6045|26|7|497-509

Emerald Group Publishing Ltd‎(2012)‎

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