By Szmigin I.   Carrigan M.   in The Service Industries Journal

ISSN:0264-2069|21|3|113-129

Routledge Ltd‎(2001)‎

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By Carrigan M.   Szmigin I.   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|5|6|248-261

Emerald Group Publishing Ltd‎(1999)‎

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