By Aggarwal Praveen   Cha Taihoon   in Journal of Product and Brand Management

ISSN:1061-0421|7|3|244-253

Emerald Group Publishing Ltd‎(1998)‎

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By Aggarwal Praveen   Cha Taihoon   Wilemon David   in Journal of Consumer Marketing

ISSN:0736-3761|15|4|358-371

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 12.949272