By Chaudhuri Arjun   in Journal of Product and Brand Management

ISSN:1061-0421|4|1|26-32

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 19.735735

By Chaudhuri Arjun   in Journal of Product and Brand Management

ISSN:1061-0421|3|3|19-26

Emerald Group Publishing Ltd‎(1994)‎

Access to resources Favorite 19.735735

By Chaudhuri Arjun   in Journal of Marketing Communications

ISSN:1466-4445|2|4|201-218

Routledge Ltd‎(1996)‎

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By Chaudhuri Arjun   Buck Ross   in Journal of Marketing Communications

ISSN:1466-4445|3|2|111-125

Routledge Ltd‎(1997)‎

Access to resources Favorite 15.788588

By Chaudhuri Arjun   Ray Ipshita   in Journal of Marketing Communications

ISSN:1466-4445|10|1|17-33

Routledge Ltd‎(2004)‎

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By Chaudhuri Arjun   Micu Camelia Codruta   in Journal of Marketing Communications

ISSN:1466-4445|20|5|307-324

Routledge Ltd‎(2014)‎

Access to resources Favorite 13.815015