By Cui Geng   Choudhury Pravat   in Journal of Consumer Marketing

ISSN:0736-3761|19|1|54-73

Emerald Group Publishing Ltd‎(2002)‎

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By D'Rozario Denver   Choudhury Pravat K   in Journal of Consumer Marketing

ISSN:0736-3761|17|4|290-307

Emerald Group Publishing Ltd‎(2000)‎

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By Oyewole Philemon   Sankaran Muthulakshmi   Choudhury Pravat   in Journal of International Consumer Marketing

ISSN:0896-1530|20|1|19-31

Haworth Press‎(2007)‎

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