By Christopher Martin   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|2|1|55-66

Emerald Group Publishing Ltd‎(1996)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|9|3|178-187

Emerald Group Publishing Ltd‎(1993)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|3|2|99-102

Emerald Group Publishing Ltd‎(1969)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|16|5|35-46

Emerald Group Publishing Ltd‎(1993)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|3|3|183-188

Emerald Group Publishing Ltd‎(1969)‎

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By Christopher Martin   in Management Decision

ISSN:0025-1747|24|3|13-18

Emerald Group Publishing Ltd‎(1986)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|6|2|117-123

Emerald Group Publishing Ltd‎(1993)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|4|3|160-164

Emerald Group Publishing Ltd‎(1970)‎

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By Christopher Martin   in European Journal of Marketing

ISSN:0309-0566|23|8|80-84

Emerald Group Publishing Ltd‎(1989)‎

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By Christopher Martin   in Supply Chain Practice

ISSN:1477-1632|7|2|4-21

Cranfield School of Management‎(2005)‎

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