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ISSN:0736-3761|12|3|22-38

Emerald Group Publishing Ltd‎(1995)‎

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By Delvecchio Susan   Zemanek James   McIntyre Roger   Claxton Reid   in Journal of Marketing Management

ISSN:0267-257X|20|7-8|859-875

Routledge Ltd‎(2004)‎

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By Del Vecchio Susan K.   Zemanek James E.   McIntyre Roger P.   Claxton Reid P.   in Journal of Personal Selling and Sales Management

ISSN:0885-3134|23|1|39-49

M. E. Sharpe Inc‎(2002)‎

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