By Cline Thomas   Kellaris James   Machleit Karen   in Journal of Marketing Communications

ISSN:1466-4445|17|1|17-35

Routledge Ltd‎(2011)‎

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By Cline Thomas W.   Altsech Moses B.   Kellaris James J.   in Journal of Advertising

ISSN:0091-3367|32|3|31-45

M. E. Sharpe Inc‎(2003)‎

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