By Harris Lisa   Cohen Geraldine   in Management Decision

ISSN:0025-1747|41|9|944-956

Emerald Group Publishing Ltd‎(2003)‎

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ISSN:1469-347X|14|2|145-162

Westburn Publishers Ltd‎(2014)‎

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By Asaad Yousra   Melewar T.C.   Cohen Geraldine   Balmer John M.T.   in Marketing Intelligence & Planning

ISSN:0263-4503|31|7|838-856

Emerald Group Publishing Ltd‎(2013)‎

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