By Coker Kesha K.   Pillai Deepa   Balasubramanian Siva K.   in Journal of Product and Brand Management

ISSN:1061-0421|19|7|487-495

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 13.835627

By CokerKesha K.School of Business   Eastern Illinois University   Charleston   Illinois   United States.   SmithDenise SSchool of Business   Eastern Illinois University   Charleston   Illinois   United States.   AltobelloSuzanne ADepartment of Marketing   Southern Illinois University   Carbondale   Illinois   United States.   in Journal of Research in Interactive Marketing

ISSN:2040-7122|9|3|170-189

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 1.6940533