By Siano Alfonso   Kitchen Philip J.   Confetto Maria Giovanna   in Corporate Communications: An International Journal

ISSN:1356-3289|15|1|68-82

Emerald Group Publishing Ltd‎(2010)‎

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By Siano Alfonso   Vollero Agostino   Confetto Maria Giovanna   Siglioccolo Mario   in Journal of Marketing Communications

ISSN:1466-4445|19|3|151-167

Routledge Ltd‎(2013)‎

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