By Chernatony Leslie de   Cottam Susan   in Journal of Product and Brand Management

ISSN:1061-0421|15|2|88-97

Emerald Group Publishing Ltd‎(2006)‎

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By de Chernatony Leslie   Abimbola Temi   Cottam Susan   in Journal of Marketing Management

ISSN:0267-257X|23|1-2|1-5

Routledge Ltd‎(2007)‎

Access to resources Favorite 10.754463