By Grant Ken   Cravens David W   in European Journal of Marketing

ISSN:0309-0566|33|9-10|945-957

Emerald Group Publishing Ltd‎(1999)‎

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By Baldauf Artur   Cravens David W   in European Journal of Marketing

ISSN:0309-0566|36|11-12|1367-1388

Emerald Group Publishing Ltd‎(2002)‎

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By Piercy Nigel F   Cravens David W   in European Journal of Marketing

ISSN:0309-0566|29|3|7-34

Emerald Group Publishing Ltd‎(1995)‎

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By Moncrief William C   Cravens David W   in Marketing Intelligence & Planning

ISSN:0263-4503|17|7|329-332

Emerald Group Publishing Ltd‎(1999)‎

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By Cravens David W   Piercy Nigel F   Prentice Ashley   in Journal of Product and Brand Management

ISSN:1061-0421|9|6|369-388

Emerald Group Publishing Ltd‎(2000)‎

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By Piercy Nigel F   Cravens David W   Morgan Neil A   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|3|1|45-71

Emerald Group Publishing Ltd‎(1997)‎

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By Piercy Nigel F   Cravens David W   Morgan Neil A   in European Journal of Marketing

ISSN:0309-0566|32|1-2|79-100

Emerald Group Publishing Ltd‎(1998)‎

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By Moncrief William C   Babakus Emin   Cravens David W   Johnston Mark   in European Journal of Marketing

ISSN:0309-0566|31|11-12|786-798

Emerald Group Publishing Ltd‎(1997)‎

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By Baldauf Artur   Cravens David W   Piercy Nigel F   in International Marketing Review

ISSN:0265-1335|18|5|474-508

Emerald Group Publishing Ltd‎(2001)‎

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By Cravens David W   Piercy Nigel F   Low George S   in European Business Review

ISSN:0955-534X|14|4|257-267

Emerald Group Publishing Ltd‎(2002)‎

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