By Dianoux Christian   Linhart Zdenek   in International Marketing Review

ISSN:0265-1335|27|5|562-578

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 14.74016

By Dianoux Christian   Herrmann Jean-Luc   Zeitoun Helen   in Journal of Consumer Marketing

ISSN:0736-3761|30|4|345-354

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 10.135172