By Manchanda Puneet   Wittink Dick   Ching Andrew   Cleanthous Paris   Ding Min   Dong Xiaojing   Leeflang Peter   Misra Sanjog   Mizik Natalie   Narayanan Sridhar   Steenburgh Thomas   Wieringa Jaap   Wosinska Marta   Xie Ying   in Marketing Letters

ISSN:0923-0645|16|3-4|293-308

Springer Publishing Company ‎(2005)‎

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