By Johns Pamela   Doren Doris C. Van   in Marketing Intelligence & Planning

ISSN:0263-4503|28|5|551-570

Emerald Group Publishing Ltd‎(2010)‎

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By Doren Doris C. Van   Fechner Deborah L.   Green-Adelsberger Kathy   in Journal of Marketing Communications

ISSN:1466-4445|6|1|21-35

Routledge Ltd‎(2000)‎

Access to resources Favorite 3.6501887