By Driver John C   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|5|5|134-150

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 15.081398

By Driver John C   in Marketing Intelligence & Planning

ISSN:0263-4503|19|2|125-135

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 15.081398

By Driver John C.   in European Journal of Marketing

ISSN:0309-0566|20|3-4|35-43

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 3.8168957