By Engstrom Erika   in Journal of Promotion Management

ISSN:1049-6491|13|1-2|169-188

Haworth Press‎(2007)‎

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By Valenzano Joseph M.   Engstrom Erika   in Communication Quarterly

ISSN:0146-3373|62|5|552-568

Routledge Ltd‎(2014)‎

Access to resources Favorite 12.437337