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ISSN:0263-4503|16|6|369-374

Emerald Group Publishing Ltd‎(1998)‎

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By Fam Kim Shyan   Waller David S   Erdogan B Zafer   in European Journal of Marketing

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Emerald Group Publishing Ltd‎(2004)‎

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By Erdogan B. Zafer   in Journal of Marketing Communications

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Routledge Ltd‎(2008)‎

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By Erdogan B. Zafer   Tagg Stephen   in Marketing Intelligence & Planning

ISSN:0263-4503|21|6|392-399

Emerald Group Publishing Ltd‎(2003)‎

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By Crosier Keith   Erdogan B. Zafer   in Journal of Marketing Communications

ISSN:1466-4445|7|2|109-120

Routledge Ltd‎(2001)‎

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By Baker Michael J.   Erdogan B. Zafer   in Journal of Marketing Management

ISSN:0267-257X|16|7|679-696

Routledge Ltd‎(2000)‎

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By Baker Michael J.   Erdogan B. Zafer   in Social Business

ISSN:2044-4087|5|3|193-197

Westburn Publishers Ltd‎(2015)‎

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By Waller David S.   Fam Kim-Shyan   Erdogan B. Zafer   in Journal of Consumer Marketing

ISSN:0736-3761|22|1|6-13

Emerald Group Publishing Ltd‎(2005)‎

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