By Adams Jonathan   Eveland Vicki   in Journal of Marketing for Higher Education

ISSN:0884-1241|17|1|67-90

Routledge Ltd‎(2007)‎

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By Eveland Vicki B.   Crutchfield Tammy Neal   in Journal of Nonprofit & Public Sector Marketing

ISSN:1049-5142|12|1|37-47

Haworth Press‎(2004)‎

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