By Fang Shyh-Rong   Chou Chia-Hui   Yang Shu-Mi   Ou Chueh-Chu   in Technology Analysis and Strategic Management

ISSN:1465-3990|24|3|285-298

Routledge Ltd‎(2012)‎

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By Fang Shyh-Rong   Chang Enchi   Ou Chueh-Chu   Chou Chia-Hui   in European Journal of Marketing

ISSN:0309-0566|48|1-2|170-192

Emerald Group Publishing Ltd‎(2014)‎

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