By Felix Reto   in Journal of Consumer Marketing

ISSN:0736-3761|29|3|225-232

Emerald Group Publishing Ltd‎(2012)‎

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By Felix Reto   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|19|3-4|153-164

Palgrave Macmillan Ltd‎(2011)‎

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By Felix Reto   in Journal of International Consumer Marketing

ISSN:0896-1530|16|4|7-38

Haworth Press‎(2004)‎

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By Vasquez-Parraga Arturo Z   Felix Reto   Borders Aberdeen Leila   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|19|6|359-371

Emerald Group Publishing Ltd‎(2004)‎

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By Carrete Lorena   Castaño Raquel   Felix Reto   Centeno Edgar   González Eva   in Journal of Consumer Marketing

ISSN:0736-3761|29|7|470-481

Emerald Group Publishing Ltd‎(2012)‎

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