By Fetscherin Marc   in International Marketing Review

ISSN:0265-1335|27|4|466-479

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 19.891468

By Fetscherin Marc   in The International Journal on Media Management

ISSN:1424-1277|4|3|164-170

Institute for Media and Communications Management, University of St Gallen, Switzerland‎(2002)‎

Access to resources Favorite 19.891468

By Fetscherin Marc   Toncar Mark   in International Marketing Review

ISSN:0265-1335|27|2|164-178

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 15.913174

By Toncar Mark   Fetscherin Marc   in European Journal of Marketing

ISSN:0309-0566|46|1-2|52-72

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 15.913174

By Fetscherin Marc   Usunier Jean-Claude   in European Journal of Marketing

ISSN:0309-0566|46|5|733-753

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 12.929468

By Fetscherin Marc   Alon Ilan   Johnson James P.   Pillania Rajesh K.   in Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness

ISSN:1059-5422|22|3|188-206

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 8.951174

By Fetscherin Marc   Boulanger Michèle   Filho Cid Gonçalves   Souki Gustavo Quiroga   in Journal of Product and Brand Management

ISSN:1061-0421|23|2|78-89

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 8.951174

By Alon Ilan   Lattemann Christoph   Fetscherin Marc   Li Shaomin   Schneider Anna-Maria   in International Journal of Emerging Markets

ISSN:1746-8809|5|1|6-22

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 7.956587