By Redondo Yolanda Polo   Fierro Jesús J. Cambra   in Journal of Product and Brand Management

ISSN:1061-0421|14|7|424-437

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 4.6755266

By Redondo Yolanda Polo   Fierro Jesús J. Cambra   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|22|4|236-248

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 4.6755266