By Filho Cid Gonçalves   in International Journal of Entrepreneurship and Innovation Management

ISSN:1368-275X|15|4|275-291

Inderscience Publishers‎(2012)‎

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By Fetscherin Marc   Boulanger Michèle   Filho Cid Gonçalves   Souki Gustavo Quiroga   in Journal of Product and Brand Management

ISSN:1061-0421|23|2|78-89

Emerald Group Publishing Ltd‎(2014)‎

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