By Firat Fuat   in European Journal of Marketing

ISSN:0309-0566|11|4|291-298

Emerald Group Publishing Ltd‎(1993)‎

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By Firat A Fuat   Shultz II Clifford J   in European Journal of Marketing

ISSN:0309-0566|31|3-4|183-207

Emerald Group Publishing Ltd‎(1997)‎

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By Firat A Fuat   Dholakia Nikhilesh   Venkatesh Alladi   in European Journal of Marketing

ISSN:0309-0566|29|1|40-56

Emerald Group Publishing Ltd‎(1995)‎

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