By Fisk George   in European Journal of Marketing

ISSN:0309-0566|31|9-10|720-729

Emerald Group Publishing Ltd‎(1997)‎

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By Fisk George   in Journal of Marketing Management

ISSN:0267-257X|14|6|657-676

Routledge Ltd‎(1998)‎

Access to resources Favorite 16.049095