By Frambach Ruud T.   in European Journal of Marketing

ISSN:0309-0566|27|5|22-41

Emerald Group Publishing Ltd‎(1993)‎

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By Nijssen Edwin J   Frambach Ruud T   in Journal of Product and Brand Management

ISSN:1061-0421|7|4|305-318

Emerald Group Publishing Ltd‎(1998)‎

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