By Leong Siew Meng   Ouliaris Sam   Franke George R.   in Journal of Marketing Communications

ISSN:1466-4445|2|2|111-122

Routledge Ltd‎(1996)‎

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By Rigdon Edward E.   Preacher Kristopher J.   Lee Nick   Howell Roy D.   Franke George R.   Borsboom Denny   in European Journal of Marketing

ISSN:0309-0566|45|11-12|1589-1600

Emerald Group Publishing Ltd‎(2011)‎

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