By Franzak Frank   Pitta Dennis   in Journal of Product and Brand Management

ISSN:1061-0421|20|5|394-401

Emerald Group Publishing Ltd‎(2011)‎

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By Franzak Frank   Pitta Dennis   in Journal of Product and Brand Management

ISSN:1061-0421|14|7|462-467

Emerald Group Publishing Ltd‎(2005)‎

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By Pitta Dennis   Franzak Frank   in Journal of Consumer Marketing

ISSN:0736-3761|13|5|66-81

Emerald Group Publishing Ltd‎(1996)‎

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By Pitta Dennis   Franzak Frank   Pitta Dennis   in Journal of Product and Brand Management

ISSN:1061-0421|6|4|235-249

Emerald Group Publishing Ltd‎(1997)‎

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By Pitta Dennis A.   Franzak Frank   Laric Michael   in Journal of Consumer Marketing

ISSN:0736-3761|20|7|616-628

Emerald Group Publishing Ltd‎(2003)‎

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By Franzak Frank   Pitta Dennis   Fritsche Steve   in Journal of Consumer Marketing

ISSN:0736-3761|18|7|631-649

Emerald Group Publishing Ltd‎(2001)‎

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By Pitta Dennis   Franzak Frank   Fowler Danielle   in Journal of Consumer Marketing

ISSN:0736-3761|23|7|421-429

Emerald Group Publishing Ltd‎(2006)‎

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By Franzak Frank   Makarem Suzanne   Jae Haeran   in Journal of Product and Brand Management

ISSN:1061-0421|23|1|16-23

Emerald Group Publishing Ltd‎(2014)‎

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By Pitta Dennis A   Franzak Frank   Katsanis Lea Prevel   in Journal of Product and Brand Management

ISSN:1061-0421|5|6|48-60

Emerald Group Publishing Ltd‎(1996)‎

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By Pitta Dennis A   Franzak Frank J   Little Michael W   in Journal of Consumer Marketing

ISSN:0736-3761|21|7|510-519

Emerald Group Publishing Ltd‎(2004)‎

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