By Wood Van R.   Pitta Dennis A.   Franzak Frank J.   in Journal of Consumer Marketing

ISSN:0736-3761|25|7|419-429

Emerald Group Publishing Ltd‎(2008)‎

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By Wood Van R.   Pitta Dennis A.   Franzak Frank J.   in International Journal of Business Innovation and Research

ISSN:1751-0252|3|3|232-251

Inderscience Publishers‎(2009)‎

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By Pitta Dennis A   Franzak Frank J   Little Michael W   in Journal of Consumer Marketing

ISSN:0736-3761|21|7|510-519

Emerald Group Publishing Ltd‎(2004)‎

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