By Freling Traci   in Journal of the Academy of Marketing Science

ISSN:0092-0703|39|3|392-406

Springer Publishing Company ‎(2011)‎

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By Freling Traci H.   Forbes Lukas P.   in Journal of Product and Brand Management

ISSN:1061-0421|14|7|404-413

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 13.014233