By Fuentelsaz Lucio   Gómez Jaime   Martínez Eva   Polo Yolanda   in Journal of Marketing Management

ISSN:0267-257X|16|8|937-957

Routledge Ltd‎(2000)‎

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By Fuentelsaz Lucio   Maicas-López Juan Pablo   Polo Yolanda   in Qualitative Market Research: An International Journal

ISSN:1352-2752|5|4|301-310

Emerald Group Publishing Ltd‎(2002)‎

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