By Geiger-Oneto Stephanie   in Journal of the Academy of Marketing Science

ISSN:0092-0703|41|3|357-372

Springer Publishing Company ‎(2013)‎

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By Gelb Betsy D.   Geiger-Oneto Stephanie   Gelb Gabriel M.   in Journal of Business Strategy

ISSN:0275-6668|29|5|12-18

Emerald Group Publishing Ltd‎(2008)‎

Access to resources Favorite 7.0560403