By Geissler Gary L   in Journal of Consumer Marketing

ISSN:0736-3761|18|6|488-502

Emerald Group Publishing Ltd‎(2001)‎

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By Geissler Gary   Edison Steve   in Journal of Marketing Communications

ISSN:1466-4445|11|2|73-94

Routledge Ltd‎(2005)‎

Access to resources Favorite 13.806289