By George Richard J.   McDuffie Thomas E.   in Journal of Food Products Marketing

ISSN:1045-4446|14|1|37-50

Haworth Press‎(2007)‎

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By Collins Alan M   Cronin James Martin   Burt Steve   George Richard J.   in European Journal of Marketing

ISSN:0309-0566|49|5-6|894-918

Emerald Group Publishing Ltd‎(2015)‎

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