By Humphreys Michael A.   Williams Michael R.   Goebel Daniel J.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|24|3-4|198-206

Emerald Group Publishing Ltd‎(2009)‎

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By Marshall Greg W.   Goebel Daniel J.   Locander William B.   in Journal of Strategic Marketing

ISSN:1466-4488|12|1|29-56

Routledge Ltd‎(2004)‎

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