By Herbig Paul   Milewicz John   Golden James E   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|9|1|60-69

Emerald Group Publishing Ltd‎(1994)‎

Access to resources Favorite 11.514633

By Herbig Paul   Golden James E   Dunphy Steven   in Marketing Intelligence & Planning

ISSN:0263-4503|12|9|37-48

Emerald Group Publishing Ltd‎(1994)‎

Access to resources Favorite 11.514633

By Smith Henry C   Herbig Paul   Milewicz John   Golden James E   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|2|1|35-51

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 9.595528