By Subrahmanyan Saroja   Gomez-Arias J. Tomas   in Journal of Consumer Marketing

ISSN:0736-3761|25|7|402-412

Emerald Group Publishing Ltd‎(2008)‎

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By Gomez-Arias J. Tomas   Montermoso Juan P.   in Management Decision

ISSN:0025-1747|45|6|982-990

Emerald Group Publishing Ltd‎(2007)‎

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